2025.03.19New Island Printing USA was honoured with a Gold award in the Gift Set category for the Estee Lauder Holiday 2023 Advent Calendar at the 2024 NJPEC 44th Annual Package Of The Year Awards. The same product also won visual impact in the same category.
The New Jersey Packaging Executives Club (NJPEC) was founded in 1962 as a non-profit volunteer organization of packaging professionals who represent all disciplines within the industry. The organization is dedicated to sharing and promoting packaging technologies, to provide education, and to sustain the art and business of packaging. The annual ‘Package of the Year’ awards recognize excellence in packaging design and output across various industry categories for both primary and secondary packaging. Products are judged by a panel of packaging specialists and the judges are looking for “Wow” in all aspects of:
Estee Lauder Holiday 2023 Advent Calendar
Estée Lauder’s celestial-themed 24-day holiday countdown gift box is filled with 24 surprises from the brand’s most beloved and best-selling makeup, fragrance, and skincare products in deluxe travel sizes. The gift box consists of three main components; the outer hinge box (the suitcase), folding cartons and sleeve. The suitcase uses an FSC grey board, wrapped with printed FSC transfer metalized paper and tied with two luxurious red sustainable ribbons that blend with the stunning red background. The outer appearance has four corners in gold and images of the bow and arrow, eight-pointed stars, the moon and Pegasus which symbolize good fortune in Greek mythology, top coat using crack-resistant coating, satin UV and spot gloss UV.
Inside the suitcase, we have 24 beautifully printed folding cartons of various sizes each numbered 1 to 24. Each folding carton is decorated with gold starry images on a bright night blue background using FSC transfer metalized paper, coated with satin UV and spot gloss UV. The folding cartons are secured in position by grey board dividers wrapped with printed FSC transfer metalized paper in matching blue with a crack-resistant coating. Last but not least, to complete the set, we have the sleeve which uses FSC transfer metalized paper, the outer side has matching images in stunning red and custom gold coated with satin UV and spot gloss UV.
