2020.12.042020 is New Island’s second year in supporting the Pink Revolution initiative of the Hong Kong Cancer Fund. With recent global pandemic uncertainties, we are most reminded to reach out and provide care to those in need of support. On Friday 23rd October, all staff were encouraged to dress in PINK, take pictures in our selfie corner and share on social media to raise breast cancer awareness. Once again, we are proud to be a part of this event and to have the opportunity to show our support and love towards women touched by breast cancer.
The Cancer Fund’s Pink Revolution is a breast cancer education and fundraising campaign that runs yearly in October for a duration of one month. This campaign highlights the importance of breast awareness and encourages women to “Be Smart. Self-Check” for early signs of breast cancer. Breast cancer is the most common cancer among women and ranks 3rd leading causes amongst cancer related deaths for women in Hong Kong. One in fourteen women in Hong Kong are at risk of developing breast cancer. The Cancer Fund offers unique services that aims to help breast cancer patients and their families through the cancer journey from diagnosis, recover treatment, and rehabilitation services. There are also free programs and services such as hotline, counselling services, peer-support, and recovery packs for women undergoing breast cancer surgery.
New Island is proud to be a part of this initiative.
